Blue in Marketing – Color Psychology
If you ask 100 people what their favorite color is, what do you think they would say? A study done by YouGov concluded that blue is the most universally favored color of them all! It is a unique and versatile color in that its shades can mean a variety of things. According to Color Psychology, “Light blue is the color most linked to creativity. Sky blue is the most calming shade of blue that helps a person relax… [and] is also a color that inspires safety and serenity. Dark blue is the shade that is associated with intelligence and lack of emotion.”
In terms of logo design and branding, it is found in an abundance of different industries:
Since it relates to trust and dependability, it helps with customer loyalty. Due to this, many financial institutions feature it in their logo, including well-known banks such as US Bank, Bank of America, and Chase, to name a few.
Additionally, it is often linked with innovation and corporate business because it is “productive and non-intrusive” according to Fast Company. Whether it be empires like Microsoft, Expedia, Boeing, Intel, Facebook, Twitter and way too many others to list, these companies all incorporate shades into their logos and branding.
Unlike red, it slows the pulse rate, reduces appetite, and is overall a calming color. It adds a sense of strength, but is a relaxing color. In fact, Pantone recently released “Natural Optimism”, a color that is designed to make people feel good just by looking at it!
Want your branding to tell the story of your company? Our team at Artitudes has vast experience with logo design and branding. Contact us today!
If you’d like to read more about color psychology, read our blogs about the color green, red, yellow, orange, purple, black and white, pink, brown, gray, multicolored, and March Madness by team colors. Look for more color psychology blogs coming soon.
Sources: http://www.independent.co.uk/news/weird-news/blue-is-apparently-the-worlds-favourite-colour-10305057.html, https://www.colorpsychology.org/blue/, https://today.yougov.com/news/2015/05/12/why-blue-worlds-favorite-color/