Multicolored in Marketing – Color Psychology
While lots of logos include more than one color, there’s no better way to wrap up our Color Psychology blog series than with a blog on brands that are every color of the rainbow! Multicolored logos are a relatively new trend because of the Internet and easier access to full-color printing.
This being said, the other blogs in our series have said what feelings, attitudes, and reactions are evoked by each particular color. But what feelings, attitudes, and reactions are evoked by branding that is every color? Brands with multicolored logos often want to communicate that they are multi-disciplinary, playful, and fun.
While monochromatic branding communicates “prestige, seriousness, neutrality and focus”, colorful logos help show that a brand has “a sense of playfulness, openness, informality, and creativity”! As you can see from all the logos below, many companies with multicolored logos fall into the category of tech companies and/or multi-disciplinary companies. For example, with both Microsoft and Google, their branding colors show no bounds, and so their exploration and growth as a company have endless opportunities as well.
Multicolored branding is also used for children’s toys, clothing, food, and other products. If you’ve ever wandered down the cereal aisle at the grocery store, it’s easy to see – bright and multicolored packaging tends to grab kid’s attention! This goes for parents as well. Parents tend to remember products and brands for their kids when they are very colorful.
Want your branding to tell the story of your company? Our team at Artitudes has vast experience with logo design and branding. Contact us today!
If you’d like to read more about color psychology, read all the blogs in our blog series: green, red, blue, yellow, purple, orange, black and white, pink, brown, gray, and March Madness by team colors.
Sources: http://www.thelogofactory.com/choosing-great-logo-colors-help-brand-selection/, https://ux.stackexchange.com/questions/84503/having-4-colors-in-logo-like-google-microsoft-and-ebay-for-which-kind-of-com, http://trendographic.com/psychology-behind-colors-logo-design/